J.C. Penney CEO says encouraged by February, March comp performance
J.C. Penney CEO Marvin Ellison said, "During the first quarter, we achieved a positive sales comp of 0.2 %, which was impacted in large part by a very late start to Spring where we experienced cooler than normal temperatures in April. Although our overall top line sales results came in below our expectations for the quarter, we were encouraged by the strong positive comp performance throughout February and March, as well as the last two weeks of April, when temperatures began to normalize. Overall, we believe that our strategies are beginning to take hold, as we are seeing improvement in a number of areas. Apparel categories performed well during seasonable weather periods, and our beauty and home refresh initiatives performed well above our total comp sales performance for the quarter. The strength in sales performance early in the quarter, our investments in enhancing our apparel categories, continued strength in our beauty and home refresh initiatives and a focus on taking market share from ailing retailers all give us confidence in our annual comp sales guidance of flat to up 2%. Our teams remain committed to improving our core apparel business and executing on our strategic growth initiatives." J.C. Penney has revised its 2018 full year guidance, stating that the revised view "reflects only the impact of the adoption of new revenue recognition and pension accounting standards."