Walmart acquires Bare Necessities, terms not disclosed
Walmart announced the acquisition of Bare Necessities, an intimates online retailer, who will join the Walmart U.S. eCommerce portfolio. Bare Necessities was founded in 1998 and offers more than 100,000 SKUs from more than 160 brands, including an extensive assortment of bras, swimwear, shapewear and sleepwear. Intimates, a category that has been aggressively growing online, has complex sizing and highly specialized products. Bare Necessities will bring deep category expertise, a content offering designed to educate intimates shoppers, as well as strong brand relationships and operational capabilities. Bare Necessities will continue to operate its site as it has and will run as a standalone and complementary brand to our other eCommerce sites. Over time, for those brands that would like to serve additional customers, we will work to integrate the Bare Necessities' assortment onto Walmart.com and Jet.com. As part of the acquisition, Noah Wrubel, CEO and co-founder of Bare Necessities, will lead the intimates category for both Walmart.com and Jet.com, while also continuing to run Bare Necessities.