Peak Resorts reports record increase in season pass sales
Peak Resorts reported record season pass sales for the 2018/2019 ski season through December 17. Company-wide season pass sales - including season pass sales to customers of the newly acquired Snow Time properties for the 2018/2019 ski season - are up by approximately 36% on a unit basis and by approximately 38% on a revenue basis, compared with the prior year. In addition, 34% of Snow Time season pass holders upgraded to a Peak Pass. Peak Pass sales are up by approximately 18% on a unit basis and by approximately 20% on a revenue basis, compared with the prior year. Sales of the Drifter Pass, Peak Resorts' unlimited season pass option for 18 to 29-year-olds, are up 27% on both a revenue and unit basis over the prior year.