Meredith to launch Meredith Innovation Group, Meredith Product Studio
Meredith Corporation is launching Meredith Innovation Group, the company's new business unit focused on innovation and consumer product development which includes Meredith Product Studio, as well as new consumer products, such as Meredith Voice Network and Meredith Smart Codes, at the Consumer Electronics Show in Las Vegas this week. "Meredith Product Studio brings together the company's first-party data and insights, editorial authority, retail prowess and creative expertise to help partners rapidly design and develop innovative direct-to-consumer products. The Meredith Product Studio rapidly iterates design and creative concepts with The Foundry, Meredith's in-house creative and content agency, enabling brand partners to reach new markets and achieve growth with new products. Meredith Voice Network bundles a portfolio of voice and audio experiences based on Meredith's premium editorial content and consumer utilities for advertisers. Meredith Voice Network captures the fast-growing audience for voice experiences across Meredith's more than 40 websites, social media and leading podcast platforms, as well as voice assistants, such as Amazon Alexa and Google Assistant. Meredith Smart Codes apply QR code technology to enable readers to use their smartphones to scan magazine pages across the Meredith portfolio and connect to a wide range of digital experiences while generating enhanced ad performance and attribution data for advertisers."