Best Buy to sell Flywheel bikes, Hydrow machines in over 100 stores by EOY
Best Buy announced a new collection of connected fitness products from exercise companies including Flywheel Sports, NormaTec, Hyperice, Hydrow and NordicTrack. The new assortment is part of the company's commitment to helping customers use technology to live better, healthier lives, Best Buy said in a statement. Best Buy's fitness collection will include Flywheel home bikes, NormaTec PULSE 2.0 recovery system, Hyperprice technology-driven recovery products including percussion devices and fitness rollers, Hydrow connected rowing machines, NordicTrack connected treadmills and studio cycles. The collection is available now on BestBuy.com, with a new, dedicated fitness space coming to more than 100 stores by the end of the year. "We know there's a growing intersection between fitness and technology, and no one knows tech like we do," said Jason Bonfig, Chief Merchandising Officer. "We've promised our customers we'll help enrich their lives, including their health and wellness, by using technology. This is a great example of how we're living up to that commitment."