Apple could sell 15M+ AirPods units over the next month, says Wedbush
Wedbush analyst Daniel Ives says that based on Apple store checks, inventory levels and/or shortages at a number of retailers, and reduced prices for AirPods 2, he believes Apple could potentially sell 3M+ AirPod units over the Black Friday/Cyber Monday period. The analyst tells investors in a research note that he is seeing a "surge" of consumer demand for the new AirPods Pro with potential shortages a lingering worry heading into Christmas timeframe. Ives estimates that Apple is on pace to sell over 65M AirPods units in 2019 and is now on a trajectory to potentially reach 85M-90M units in 2020, and thinks Apple will sell roughly 15M+ AirPods globally during the course of the next month. He keeps an Outperform rating and $325 price target on the shares.