Nexstar subsidiary enters into multiyear partnership with Mediaocean
Nexstar Digital, a wholly owned subsidiary of Nexstar Media Group, announced that it has entered into a multiyear partnership with Mediaocean and its Connect Partner Program. The partnership enables advertisers to use Mediaocean's Spectra Platform to access Nexstar's OTT, digital video, display, streaming audio and linear broadcast inventory. For the first time, advertisers can now shape multi-channel, multi-market media buys across OTT, linear television and all other digital channels, resulting in comprehensive cross-platform reach and frequency control to generate a greater return on their marketing spend. The partnership is effective immediately, with Nexstar Media's advertising inventory available through Spectra. As part of this partnership, Mediaocean has fully integrated Nexstar Digital's video and OTT inventory into its Spectra Platform, which supports advertising agencies with tools and technologies.