WeedMD announces new Color Cannabis offerings

WeedMD provided a comprehensive update on its adult-use market initiatives to expand the market presence and share of its Color Cannabis and Saturday brands across Canada. With the exclusive launch of renowned strain Black Sugar Rose, the introduction of a vaporization and pre-roll line, as well as new nitrogen-infused packaging, the Company is executing on its commercial growth plans. Color Cannabis - New Product Strain, Expanded Portfolio And Packaging Innovation: Black Sugar Rose. Widely lauded in the Canadian cannabis industry for its genetics bank, WeedMD is pleased to bring to market Black Sugar Rose, a new Indica-dominant hybrid. The Company has successfully grown the renowned strain over two test cycles with favoured results. A cross of the Critical Mass and Black Domina strains, Black Sugar Rose is described as sweet and fruity with floral undertones and a cannabinoid profile expected to be between 18% to 23% THC. Color Cannabis Black Sugar Rose 3.5g flower will be available to consumers in the fall of 2020. Color Cannabis Vapes. The Company is pleased to announce that the Color Cannabis brand product line now includes 510 thread vape products, giving consumers another way to consume our award-winning strains, commencing in the fall of 2020. The Color vape formulations are derived from Ghost Train Haze and our proprietary Pedro's Sweet Sativa, preserving their terpene-rich flavours and cannabinoid profiles. Color Cannabis Pre-Rolls. In response to consumer feedback, the Company is pleased to introduce strain-specific pre-roll products available as two-packs of 0.35g pre-rolls. The size and unit count reflects consumer preference for single-session pre-rolls. These brand-trial inspired pre-rolls are made with finely milled Ghost Train Haze and Pedro's Sweet Sativa whole flower. The Color Cannabis pre-roll products will be available via provincial distributors and retail outlets starting in October 2020. itrogen-Flushed Flower Pouches. With Canadian consumers expressing dissatisfaction with product bag appeal and packaging waste, WeedMD is transitioning its Color Cannabis whole flower products to nitrogen-flushed pouch packaging. Nitrogen reduces the degrading effects of the oxidation process - the primary factor in cannabis dryness. This will help preserve the aromatic terpenes and maintain the integrity of freshly packaged flower products. Additionally, the transition from plastic jars and cartons will reduce the total weight of packaging waste by over 80%. These newly-packaged Color Cannabis flower products are expected to be available starting in late October 2020. Cannabis 2.0 Innovation. WeedMD's adult-use strategy will also leverage the insights derived from its medical patients where access to products involve medical oversight and insurance coverage. Wellness and non-inhalable formats have been key insights leading to our strategic partnerships with innovative cannabis lines such as Mary's Medicinals. The Company is exclusively bringing Mary's premium line-up of award winning and innovative topicals and transdermal gels and patches to Canadian consumers when production starts later this year.