2020-10-13 06:11:10 AAPL Apple
10/13/20 10/1306:11 10/13/2006:11 | Only 10% plan to upgrade to Apple's new 5G iPhone, Piper survey showsIn a survey of 1,000 Americans, only 10% of respondents expect to buy or upgrade to a new 5G iPhone this fall and winter, Piper Sandler analyst Harsh Kumar tells investors in a research note. In addition, only 10% of current iPhone owners expect to upgrade their device, adds the analyst. Kumar says the results are lower than he expected ahead of the product announcement expected at today's Apple Event and also lower than a prior survey suggesting 23% of current iPhone owners would buy a $1,200 5G iPhone. The survey also points to the average age of an iPhone currently being around 2.3 years old, says the analyst. "We are a bit surprised by the lower than expected demand given the cellular transition, but the global pandemic may be putting pressure on spending patterns this fall/winter," writes Kumar. The analyst keeps an Overweight rating on Apple with a $130 price target. |
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