2022-01-26 04:50:34 NLSN Nielsen
01/26/22 01/2604:50 01/26/2204:50 | Nielsen downgraded to Sell from Neutral at Goldman SachsGoldman Sachs analyst George Tong downgraded Nielsen to Sell from Neutral with a price target of $17, down from $23, implying 12% downside. The company faces secular and competitive challenges associated with the fragmentation of media consumption, Tong tells investors in a research note. As media measurement becomes increasingly complex and varied, "new innovators and disruptors" will capture market share from Nielsen, pressuring the company's medium-to-longer term revenue growth outlook, says the analyst. Tong believes Nielsen's organic revenue growth will remain below mid-single digits, and he sees downside in the shares associated with negative revisions to estimates and valuation multiple compression. |
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