In his annual 2017-end letter, Baozun chairman profiles 2018 initiatives: "Invest more in technology to serve clients better: We will invest more in technology, including upgrading our core e-commerce system, internal management systems, next generation business service systems for brands and merchants, and innovative value-added systems based on data analytics and artificial intelligence. Strengthen the ability to serve large and medium sized customers: We intend to provide more software services to our large and medium-sized brand partners, in addition to retail operations, logistics, IT and digital marketing. These new services will leverage our deep industry experience and knowledge in technological innovation. We believe our services will help brand partners to strengthen their leading market positions and support the evolving transformation of their businesses. Baozun plans to offer more value-added services to our brand partners, including production design automation, retail assortment planning, business intelligence, and other innovative services. By making investments in these areas, Baozun will be able to cross sell and strengthen its capabilities in serving large and medium-sized brand partners. Serve More Clients: With our more than 10 years of brand e-commerce experience, we have been able to transform our experience and knowledge into valuable software products, platforms, services and solutions, providing them to not only large, medium, and small-scale brands, but also merchants. A larger base of clients will help to reduce the costs of technology, and increase scale and profitability. Strengthen technology innovation and commercialization: We will continue to invest in technology and innovation, which can be seen in the number of patent applications for which we apply. We released several new software products and modules and will continue to do so in the future. In 2018, we are especially focused on commercialization and promotion of these products and services to a larger group of clients.
