| Thursday | ||||
Comscore announced a… Comscore announced a renewal agreement with Graham Media Group. Under the agreement, Comscore will provide continued local television and digital measurement across Graham Media Group's full station footprint, which comprises KPRC-Houston, WDIV-Detroit and WSLS-Roanoke; KSAT-San Antonio; WKMG-Orlando; WJXT-Jacksonville and WCWJ-Jacksonville. The new long-term agreement sees Graham Media Group adopting Comscore's local television currency, including its advanced automotive and political audience segments. The full station group will now benefit from Comscore's recently launched Quickscore offering, which delivers local ratings 48 hours after program airing. | ||||
| Monday | ||||
Comscore announced its… Comscore announced its expanded TV measurement footprint driven by a new partnership with Samba TV. The launch of international Smart TV measurement capabilities will begin in select European markets. By working with new and existing partners, Comscore will now be able to deliver CTV measurement capabilities to markets around the world, following partnerships announced this year in Italy and Sweden. The new Smart TV measurement across linear, CTV, and over-the-top includes ad exposure data at the program and series level. The company said the new data will bolster ad effectiveness studies designed to help clients understand the extent to which their campaigns met ROI objectives, including purchase behavior and tune-in. As a result of this partnership, clients have already commenced new TV measurement projects in Europe. Comscore and Samba TV plan to expand into additional regions in 2021. | ||||
| Over a week ago | ||||
Virtual Meeting to be… Virtual Meeting to be held with CEO Livek and CFO Fink on September 17 hosted by Truist. | ||||
Virtual Meeting to be… Virtual Meeting to be held with CEO Livek and CFO Fink on September 17 hosted by Truist. | ||||
Comscore announced that… Comscore announced that the US Patent and Trademark Office, or USPTO, has granted its patent on "Device Identification System and Methods." This patent, which was accepted by the USPTO on the very first round, covers Comscore's method of using household router meters to anonymously identify individuals within a household. The invention will enable Comscore to draw even more precise, granular insights into consumer behavior for its best-in-class digital and cross-platform measurement. Those seeking further information can reference US Pat. No. 10,776,798. | ||||
Virtual Meeting to be… Virtual Meeting to be held on September 14 hosted by Needham. | |
Virtual Meeting to be… Virtual Meeting to be held on September 14 hosted by Needham. | |
Comscore announced that… Comscore announced that the US Patent and Trademark Office has granted its patent on "System and Methods for Transmitting Content Based on Co-Location." The company said in a release, "This patent covers Comscore's proprietary device graph, a system through which devices co-located within a household are tagged and identified. The invention becomes another piece of Comscore's robust intellectual property suite that enables superior digital and cross-platform measurement. Those seeking further information can reference US Pat. No. 10,769,665." | |
Comscore announced a… Comscore announced a renewal agreement to provide Weigel Broadcasting with continued local TV measurement for their five Milwaukee, WI stations and three South Bend, IN stations. Under the agreement, Weigel will continue its long-term use of Comscore's local television currency, including Comscore's powerful Advanced Automotive and Political Audience segments, to better plan, transact and evaluate not only the size, but the value and relevance of their audience. | |
Comscore said in a… Comscore said in a release ,"Comscore announced an agreement to provide Nextdoor, the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services, with Comscore's industry-leading digital audience measurement. The multi-year agreement includes access to Comscore's Media Metrix Multi-Platform, and Plan Metrix Multi-Platform, which combines consumers' desktop and mobile behavior with advanced audience information to drive relevant advertising opportunities." |