Comscore and NBCUniversal Owned Television Stations, a division of NBCUniversal, announced they have formed a multi-year partnership. Effective immediately, all NBC and Telemundo owned stations will use Comscore's linear TV currency, as well as its local mobile and desktop insights to enhance the way the stations measure their performance to better serve their local and national advertisers and brands. As part of this agreement, NBC and Telemundo owned stations will also use Comscore's automotive, political and consumer targeting segments to deliver a clearer representation of the stations' value, relevance and performance to clients.
