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NFLX

Netflix

$289.70

2.7 (0.94%)

, AAPL

Apple

$225.65

8.08 (3.71%)

05:41
09/12/19
09/12
05:41
09/12/19
05:41

Apple TV pricing adds pressure to Netflix and Disney, says Imperial Capital

The $4.99 monthly price of Apple's (AAPL) TV+ adds pressure to both Netflix (NFLX) and Disney (DIS), Imperial Capital analyst David Miller tells investors in a research note. The price point took most analysts by surprise, as $4.99 is "far less" than what had been previously estimated going in to Apple's presentation, which was somewhere around the $9.00 level, according to Miller. In addition, while Apple's content lineup is not nearly as robust as that offered currently by Netflix , or what will be offered by Disney+, its lineup looked "fairly impressive," headlined by talent such as Jennifer Aniston, Samuel L. Jackson, Ron Moore, Aaron Paul, Oprah Winfrey, Octavia Spencer, and M. Night Shyamalan, Miller contends. However, he believes the market is too focused on price points rather than the "value" for that said price point. The analyst keeps an Outperform rating on Netflix shares with a $451 price target.

NFLX

Netflix

$289.70

2.7 (0.94%)

AAPL

Apple

$225.65

8.08 (3.71%)

DIS

Disney

$136.90

1.02 (0.75%)

  • 23

    Sep

  • 24

    Oct

NFLX Netflix
$289.70

2.7 (0.94%)

09/11/19
NEED
09/11/19
NO CHANGE
Target $250
NEED
Strong Buy
Apple price target raised to $250 from $225 at Needham
Needham analyst Laura Martin raised her price target on Apple (AAPL) to $250 and kept her Strong Buy rating after its Special Event announcement, saying the company is continuing its transition to becoming an "integrated content owner" with "captive hardware" by driving more revenue per member and extending the life-span in its iOS ecosystem. The analyst notes that yesterday's event also helped underscore Apple's efforts in creating an "on-ramp" into that ecosystem. Martin cites Apple's broader range of iPhone prices, monthly payment plans, value in bundling Arcade and Apple TV offerings, as well as creating a content "price war" by pricing AppleTV+ at just $5 per month, which could pressure the likes of Netflix (NFLX).
09/11/19
WEDB
09/11/19
NO CHANGE
Target $245
WEDB
Outperform
Special event 'a positive growth catalyst' for Apple going forward, says Wedbush
Following the highly anticipated Apple (AAPL) Special Event, Wedbush analyst Daniel Ives notes that the company unveiled its trifecta of new iPhones, next generation iPad and Apple Watch coupled with the pricing for Apple TV+ of $4.99 per month and the launch date of November 1. The pricing of Apple's streaming TV service at $4.99 per month is a "show stopper" and a "major shot across the bow" at the likes of Netflix (NFLX) and Disney (DIS), among others, he contends. The analyst also notes with Apple caught in the crossfire on the U.S./China trade battle over the last six months, the company is highly anticipating this iPhone 11 slate of smartphones to stimulate demand especially in the key China region. Ives reiterates an Outperform rating and $245 price target on the shares as he views the event as a "positive growth catalyst for Cupertino going forward."
09/11/19
FBCO
09/11/19
NO CHANGE
FBCO
Netflix head start unlikely dented by Apple TV+, says Credit Suisse
Credit Suisse analyst Douglas Mitchelson notes that his Netflix (NFLX) thesis already presumes increased competition in the future and Apple (AAPL) is noteworthy as it certainly has a "terrific brand and global distribution platform." However, the analyst believes Netflix's 10-year head start, scale, breath of content and customer engagement is unlikely to be dented by an Apple TV+ subscription service with a relatively light content slate and no library content. In fact, Apple TV+ looks more like an HBO (T) or Showtime than a Netflix, Hulu or Amazon Prime (AMZN), he contends, adding that he continues to believe SVOD will not be a zero sum game. Lastly, Mitchelson would expect Apple TV+ would more likely displace a runner-up than the leader.
09/11/19
JPMS
09/11/19
NO CHANGE
JPMS
Overweight
Apple TV+ pricing a positive catalyst for adoption, says JPMorgan
JPMorgan analyst Samik Chatterjee came out of Apple's (AAPL) event yesterday "largely positive," believing lowered pricing of the iPhone 11 relative to the XR could act as a positive driver for volumes in the entry level premium smartphone segment. Further, the analyst says "favorable pricing" for Apple TV+ and Apple Arcade makes him positive on the potential ramp of the new services. Apple TV+'s monthly subscription price of $4.99 is "quite attractive" relative to competitive services, which should be a positive catalyst for adoption as Apple scales up its original content over time to compete with Netflix (NFLX), Amazon's (AMZN) Prime Video and Disney (DIS), among others, Chatterjee told investors earlier in a research note. He kept an Overweight rating on Apple shares.
AAPL Apple
$225.65

8.08 (3.71%)

09/11/19
DADA
09/11/19
NO CHANGE
Target $270
DADA
Buy
Apple TV+ announcement 'most significant' at Special Event, says DA Davidson
DA Davidson analyst Tom Forte keeps his Buy rating and $270 price target on Apple (AAPL) after its Special Event presentation yesterday. The analyst notes that the company's Apple TV+ pricing at $4.99 was the "most significant" of the announcements, even though he expects the competitive pressure on Roku (ROKU) from Apple's free 1-year SVOD service to be small, recommending that investors buy Roku on weakness. Forte also believes that Apple has a high chance of exceeding its "very low expectations" for new iPhone sales because of the possibility of tariffs possibly raising prices on next year's devices.
09/11/19
MAXM
09/11/19
NO CHANGE
Target $204
MAXM
Hold
Apple price target lowered to $204 from $211 at Maxim
Maxim analyst Nehal Chokshi lowered his price target on Apple to $204 after its Special Event presentation, saying the company's announcements of new iPhones and Watch models were all in-line with expectations. The analyst also states that the Apple TV+ subscription terms were 2-times lowers than his estimate and should weigh on Apple's gross margins. Chokshi keeps his Hold rating on Apple.
DIS Disney
$136.90

1.02 (0.75%)

09/11/19
WELS
09/11/19
NO CHANGE
Target $215
WELS
Market Perform
Apple focusing on presenting iPhone Pro as premium product, says Wells Fargo
Commenting on Apple's (AAPL) Tuesday event, Wells Fargo analyst Aaron Rakers notes that the company is focusing on presenting the iPhone Pro as a premium product. One of the biggest surprises was Apple's announced pricing for its Apple TV+ streaming service at $4.99/month versus Netflix (NFLX) $12.99 standard, Disney+ (DIS) $7.99, and HBO GO (T) $14.99, the analyst contends, adding that with a free 1-year Apple TV+ and Arcade subscription included with any new hardware purchase or upgrade, Apple is clearly focused on leveraging a subsidized pricing strategy to drive a user base as content expands. As Rakers thinks about the derivative read-though to his coverage of the NAND industry, the analyst believes that investors could be disappointed in Apple leaving its base NAND capacity point unchanged at 64GB. He reiterates a Market Perform rating and a $215 price target on Apple's shares.
09/11/19
BERN
09/11/19
NO CHANGE
BERN
Apple TV+/hardware bundle with low price 'extremely clever,' says Bernstein
Bernstein analyst A.M. Sacconaghi, Jr. views Apple's (AAPL) decision to bundle a year of Apple TV+ with Apple hardware - and offer a low subscription price post-trial - as "extremely clever," as it will now potentially reach 200M-plus Apple customers in its first year of existence. Even if only a fraction of those customers converts to paid subscriptions after 12 months - which at only $5 per month increases the odds of conversion - Apple TV+ could accumulate tens of millions of paid subscriptions by the end of 2020 - potential making it larger than Disney+ (DIS), he contends.

TODAY'S FREE FLY STORIES

SYF

Synchrony

$33.97

0.48 (1.43%)

, SLB

Schlumberger

$31.90

-0.06 (-0.19%)

20:25
10/17/19
10/17
20:25
10/17/19
20:25
Earnings
Notable companies reporting before tomorrow's open »

Notable companies…

SYF

Synchrony

$33.97

0.48 (1.43%)

SLB

Schlumberger

$31.90

-0.06 (-0.19%)

AXP

American Express

$119.17

1.76 (1.50%)

KO

Coca-Cola

$53.80

0.31 (0.58%)

STT

State Street

$59.71

0.57 (0.96%)

CFG

Citizens Financial

$35.01

-0.12 (-0.34%)

KSU

Kansas City Southern

$135.33

1.04 (0.77%)

GNTX

Gentex

$27.57

-0.01 (-0.04%)

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PLSE

Pulse Biosciences

$14.52

0.525 (3.75%)

20:10
10/17/19
10/17
20:10
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20:10
Hot Stocks
Pulse Biosciences to present data from studies of nano-pulse stimulation at ASDS »

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TW

Tradeweb Markets

$43.20

0.87 (2.06%)

19:50
10/17/19
10/17
19:50
10/17/19
19:50
Syndicate
Tradeweb Markets 17.29M share Secondary priced at $42.00 »

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SWDAF

Software AG

$0.00

(0.00%)

19:33
10/17/19
10/17
19:33
10/17/19
19:33
Upgrade
Software AG rating change at Goldman Sachs »

Software AG upgraded to…

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PBR

Petrobras

$14.43

-0.22 (-1.50%)

18:57
10/17/19
10/17
18:57
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18:57
Hot Stocks
Petrobras reports Q3 production 2.878M boepd, up 9.3% »

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MRTN

Marten Transport

$21.52

0.31 (1.46%)

, ISRG

Intuitive Surgical

$529.22

-1.25 (-0.24%)

18:49
10/17/19
10/17
18:49
10/17/19
18:49
Hot Stocks
Fly Intel: After Hours Movers »

UP AFTER EARNINGS: …

MRTN

Marten Transport

$21.52

0.31 (1.46%)

ISRG

Intuitive Surgical

$529.22

-1.25 (-0.24%)

ETFC

E-Trade

$39.04

0.02 (0.05%)

WAL

Western Alliance

$46.24

0.53 (1.16%)

TEAM

Atlassian

$122.43

-1.91 (-1.54%)

PRTK

Paratek Pharmaceuticals

$3.46

0.05 (1.47%)

GIL

Gildan Activewear

$35.38

0.095 (0.27%)

BDN

Brandywine Realty

$14.68

0.13 (0.89%)

EXPO

Exponent

$70.82

1.34 (1.93%)

WDFC

WD-40

$182.75

2.41 (1.34%)

VICR

Vicor Corporation

$32.78

1.16 (3.67%)

OZK

Bank OZK

$28.32

0.03 (0.11%)

03/08/13
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    Nov

ARWR

Arrowhead

$36.61

2.11 (6.12%)

, AMGN

Amgen

$203.60

0.32 (0.16%)

18:43
10/17/19
10/17
18:43
10/17/19
18:43
Hot Stocks
Arrowhead CEO: We can silence a single gene »

In an interview on…

ARWR

Arrowhead

$36.61

2.11 (6.12%)

AMGN

Amgen

$203.60

0.32 (0.16%)

JNJ

Johnson & Johnson

$136.20

1 (0.74%)

03/08/13
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  • 29

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SXT

Sensient

$66.57

0.4 (0.60%)

18:32
10/17/19
10/17
18:32
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18:32
Hot Stocks
Sensient raises quarterly dividend 8.3% to 39c per share »

The board of directors of…

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  • 18

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T

AT&T

$37.82

0.03 (0.08%)

18:31
10/17/19
10/17
18:31
10/17/19
18:31
Periodicals
HBO Max to stream Studio Ghibli films, Reuters says »

AT&T's upcoming…

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OMAB

OMA

$52.10

0.47 (0.91%)

18:19
10/17/19
10/17
18:19
10/17/19
18:19
Earnings
OMA reports Q3 net income MXN858M vs. MXN725M last year »

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  • 18

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MAR

Marriott

$120.57

-0.55 (-0.45%)

18:13
10/17/19
10/17
18:13
10/17/19
18:13
Periodicals
Marriott near deal for Elegant Hotels valued up to GBP1 / shr, Bloomberg says »

The report states that…

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  • 05

    Nov

SPY

SPDR S&P 500 ETF Trust

$299.19

0.78 (0.26%)

, SPX

S&P 500

$0.00

(0.00%)

18:08
10/17/19
10/17
18:08
10/17/19
18:08
General news
NY Fed's Williams Condition in money markets highly volatile over past month »

Williams says:…

SPY

SPDR S&P 500 ETF Trust

$299.19

0.78 (0.26%)

SPX

S&P 500

$0.00

(0.00%)

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GM

General Motors

$36.20

-0.45 (-1.23%)

17:47
10/17/19
10/17
17:47
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17:47
Periodicals
GM strike to continue until deal with UAW is ratified, WSJ says »

United Auto Workers union…

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  • 29

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T

AT&T

$37.82

0.03 (0.08%)

17:37
10/17/19
10/17
17:37
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17:37
Periodicals
AT&T, Elliott Management in talks to resolve activist campaign, WSJ reports »

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WAL

Western Alliance

$46.24

0.53 (1.16%)

17:27
10/17/19
10/17
17:27
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17:27
Earnings
Western Alliance reports Q3 EPS $1.24, consensus $1.19 »

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RNLSY

Renault

$0.00

(0.00%)

17:25
10/17/19
10/17
17:25
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17:25
Downgrade
Renault rating change at Deutsche Bank »

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LOVE

Lovesac

$19.10

0.63 (3.41%)

17:24
10/17/19
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17:24
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Hot Stocks
Park West Management reports 5.1% passive stake in Lovesac »

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  • 17

    Dec

T

AT&T

$37.82

0.03 (0.08%)

17:24
10/17/19
10/17
17:24
10/17/19
17:24
Periodicals
Breaking Periodicals news story on AT&T »

AT&T in discussions…

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    Nov

ATVI

Activision Blizzard

$55.60

0.01 (0.02%)

17:16
10/17/19
10/17
17:16
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17:16
Hot Stocks
Activision says Call of Duty to get 'battle pass' feature, 'not loot box system' »

Activision's Call of…

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BDN

Brandywine Realty

$14.68

0.13 (0.89%)

17:11
10/17/19
10/17
17:11
10/17/19
17:11
Hot Stocks
Brandywine Realty sees FY19 year-end core occupancy at 94%-95% »

Also sees FY20 year-end…

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  • 18

    Oct

BDN

Brandywine Realty

$14.68

0.13 (0.89%)

17:10
10/17/19
10/17
17:10
10/17/19
17:10
Hot Stocks
Brandywine Realty reports Q3 same-store net operating income up 0.6% »

Reports Q3 occupancy…

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BDN

Brandywine Realty

$14.68

0.13 (0.89%)

17:09
10/17/19
10/17
17:09
10/17/19
17:09
Earnings
Brandywine Realty sees FY20 initial FFO $1.41-$1.51, consensus $1.46 »

Sees FY20 same-store net…

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GIL

Gildan Activewear

$35.38

0.095 (0.27%)

17:08
10/17/19
10/17
17:08
10/17/19
17:08
Earnings
Gildan Activewear cuts FY19 adj. EPS view to $1.65-$1.70 from $1.95-$2.00 »

Consensus $1.97. Cuts…

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BDN

Brandywine Realty

$14.68

0.13 (0.89%)

17:07
10/17/19
10/17
17:07
10/17/19
17:07
Earnings
Brandywine Realty narrows FY19 FFO guidance to $1.41-$1.43 from $1.40-$1.44 

Consensus $1.42.

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  • 18

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BDN

Brandywine Realty

$14.68

0.13 (0.89%)

17:07
10/17/19
10/17
17:07
10/17/19
17:07
Earnings
Brandywine Realty reports Q3 FFO 36c, consensus 36c »

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