Sabre and ATPCO enter long-term retailing agreement
Sabre and ATPCO announced a new long-term retailing agreement enabling Sabre to distribute ATPCO's Routehappy content to Sabre-connected travel agencies, online travel agencies and other travel buyers as well as airline IT customers. The new distribution scope includes Sabre's air shopping APIs and direct airline shopping and merchandising solutions, in addition to Sabre global distribution system. Building upon the companies' existing partnership, the new agreement supports Sabre's omni-channel retailing and distribution strategy for traditional and NDC-enabled solutions. Additionally, Sabre will continue to support ATPCO's Next Generation Storefront standard, which aims to help sales channels modernize the shopping experience for consumers. With this new agreement, ATPCO is now an authorized provider of airline rich content to Sabre, and Sabre is now an authorized distributor of Routehappy Rich Content.